Zenith

Mahatma Gandhi used a Zenith gifted to him to mark his prayers since the day it was gifted to him by India’s first Prime Minister Indira Nehru. Peace of mind and power are the words Zenith watches speaks to the world. Throughout history, influential figures have placed their faith in the accuracy of Zeniths chronographs. At the pinnacle stands, the world’s most precise movement made in series and every luxury watch made by this brand is sought after because of the El Primero.

Brand History and Philosophy

Zenith’s journey began in1865 when its founder, Georges Favre Jacot, changed drastically watchmaking by marrying all the watchmaking-allied occupations under a single collective and in so doing; he invented the very concept of a Manufacture. In 1899, that Manufacture launched its first pocket watch. Georges Favre-Jacot won a gold medal at the Paris Universal Exhibition in 1900. Between the years, 1910 and 1960 Zenith formulated instruments to be used onboard the timepiece.

It was in 1911 that the Manufacture set up by Georges Favre-Jacot finally took on the name Zenith, as a reference to the uppermost point gotten to by a heavenly body in the sky. This embodied the pinnacles of fineness that the brand exuded.

In 1925 Zenith was to employ a thousand people. In the watchmaking harbour of Le Locle and its nearby town of La Chaux-de-Fonds, Zenith is dubbed “the Manufacture with 2,000 gold and silver hands”.

In 1960 Zenith presented the Caliber 5011K, consisting of never seen before precision in its timepiece class, which were utilized used as marine chronometers and pocket watches. 1969 saw Zenith making the El Primero, the inaugural timepiece comprising a combined automatic chronograph movement. The watch remains the most precise series-made Caliber in the world. It is a one of a kind timepiece with the capability to measure shorter periods to the nearest tenth of a second. This is owed to the presence of a balance that oscillates at a frequency of 36 000 vibrations per hour.

Charles Vermot, the watchmaking giant offered Zenith back the tools for production that he had kept securely concealed since mechanical watches were once again in high demand. The foremost watch brands were keen to get a new start in this field by furnishing their chronometers with this fabulous movement. The first Zenith Caliber that was developed using Computer Assisted Design technology was chosen unanimously as one of the best brands by the trade press owing to its extreme slenderness and its proven reliability.

In the year 2000 Zenith, joined the renowned LVMH luxury group and in 2009, The El Primero rejoiced on its 40th anniversary. Since it was the inaugural brand to be made, this high-frequency movement has advanced continuously integrating innumerable and rare facets signifying noteworthy developments in the history of time measurement. This lasting vivacity bolsters the persistent legacy of the El Primero. In 2010 the El Primero Striking 10th generation was released. It has a feature in which the seconds-hand displays time to tenths of a second. At the 2011 Geneva Watchmaking Grand Prix (GPHG) Zenith won an award for Best Complicated Watch Prize from the Academy Christophe Colombo Équation du Temps, while in 2012 Zenith reinvigorated relations with the aviation industry through the Pilot collection using three brands under the Pilot Montre superlative class.

The restoration of the principal building for Zenith was concluded in 2012 as well, while work carries on the 18 additional buildings. Ultramodern technologies have been implemented while the ancient style of the site is enviously well looked after. Zenith made history with Felix Baumgartner on October 14, 2012 when Austrian skydiver Felix Baumgartner became the first man to break the sound blockade in freefall, leaping from the edge of the stratosphere while in a space capsule.

He landed in the New Mexican desert. Zenith has further served as an official keeper of time for that groundbreaking by Baumgartner as he wore it while making the jump. Zenith appointed a new Chief Executive Officer: Julien Tornare in April of 2017. Julien Tornare is a seasoned expert in the watchmaking industry. Tornare’s arrival corresponded with a vibrant turn for Zenith as it adopted a resolute approach start-up and positioned itself as the future of Swiss watchmaking.

In 2017, Zenith launched Defy Lab: a remarkable innovation in watchmaking mechanics. Fortified with a novel and staggeringly thin monocrystalline silicon oscillator unaffected by magnetic fields, gravity or temperature, the Defy Lab is a major novelty thought-provoking the very practicalities of watchmaking mechanics: the sprung balance concept introduced in 1675 by Dutch astronomer, mathematician, and doctor of medicine, Christian Huygens.

Driving the watch industry into a completely new level, the incredible accuracy of the Defy Lab is enclosed in Aeronith, the world’s lightest aluminium composite material, demonstrating a second world debut in this revolutionary watch.

For its sophisticated intricacies in the design and manufacture of the Defy Lab, Zenith won the GPHG Innovation Watch Prize succeeding its release in September 2017. The award was given for the implementation of a novel scientific methodology in the description, representation, and innovation.

Zenith through its timepieces has managed to introduce up-to-date tools and radical technology occasioning in extraordinary echelons of performance exactitude.

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